History

A STORY OF EXCELLENCE,
VALUE AND QUALITY

NAMEDSPORT> is the result of pure passion for sport and a long-term involvement in the field of natural medicine, with the aim of improving athlete’s knowledge of sports nutrition coupled with the best products we can produce.

The history of NAMEDSPORT> began in May 2014 when the founder Andrea Rosso formed a partnership with Named Spa, the leading Natural Medicine company in Italy, with the aim of producing products for sportspeople using the best raw materials & formulations available.

Fabio Canova e Andrea Rosso

Fabio Canova, CEO of Named S.p.a. and Andrea Rosso, CEO&Co-Founder of NAMEDSPORT>

The ingredients of success

The strength of NAMEDSPORT> lies in the application of our expertise in the field of nutrition to create effective formulations, prepared using selected raw materials, to match the lifestyle of athletes who not only want performance but also follow a natural healthy lifestyle.

The winning synergy of this scientific know how combined to the operational team with many years of sports nutrition in its background has led to the rapid growth of the NAMEDSPORT> brand in Italy which is now expanding across the world as more people recognise the quality of the offer.

Winning Brand Values

NAMEDSPORT> will have at our core the essential brand values such as passion for Sport, attention to the values of well-being, respect for nature and continual brand evolution with a preference for natural elements at the base of our formulations.

Attention detail, innovation and the constant drive to achieve excellence is also the same stimulus that motivates every athlete to push beyond their limits. NAMEDSPORT> will continuously work to develop to be able to offer better performance and health of the sportsman supported by clinical studies and elite level product testing.

Named Sport

GIRO D’ITALIA
AN INFINITE LOVE FOR CYCLING

Since 2016 NAMEDSPORT> has been an Official Sponsor of the Giro d'Italia and title and presenting sponsor of the great Italian classics races: Strade Bianche, Tirreno Adriatico, Milano Sanremo, Milano Torino, Gran Piemonte and Giro di Lombardia.

On 29th May 2016 a great performance from Vincenzo Nibali wins the 99th Giro d'Italia as an ambassador of NAMEDSPORT>. The ‘Shark of Messina’ contributes, with his extraordinary sporting performance, to demonstrate the effectiveness of NAMEDSPORT> superfood and to rapidly increase the brand awareness.

In 2017 NAMEDSPORT> becomes a Top Sponsor of the 100th Giro d'Italia that is also the protagonist, as part of the UCI World Circuit, becomes Nutrition Partner of four world Tour Cycling Teams of the highest level: Bahrain-Merida with Vincenzo Nibali, Trek -Segafredo with Alberto Contador, Astana with Fabio Aru and UAE Team Emirates with Rui Costa and Diego Ulissi.

Important and constructive collaborations with Teams and exceptional champions brings NAMEDSPORT> to the centre of international Cycling, a sport we believe in strongly because it is an expression of dynamic, healthy and eco-friendly values.

PASSION AND ENERGY FOR ALL SPORTS

NAMEDSPORT> supports and nurtures athletes in a variety of sports participating actively in numerous events and competitions at international level plus supporting many grassroots events where tomorrow’s champions are beginning their journey.


From trail running to mountain running, from CrossFit to gym fitness, from MTB to Triathlon, from basketball to swimming, from golf to motorcycling.

NAMEDSPORT> supplements are more and more known and appreciated by trainers, physiotherapists, professional athletes and amateurs, who confirm validity and effectiveness on a daily basis. As more professional athletes, sports doctors and dedicated sportsmen use the products NAMEDSPORT> continues to develop credibility with those looking to maximise performance.

A LOOK TO NEW HORIZONS

A new goal to be achieved, in this phase of positive expansion, is the opening of new international markets: in 2017, the first branch NAMEDSPORT> UK, based in London, was founded. Today the company is ready to grow and export the quality and effectiveness of its supplements outside the national borders.